RUHM is to launch off the back of their already successful sister company, Ecologic Developments. The company ethos is ‘the live work movement'.
RUHM readdresses the balance between work life and home life, RUHM products bring a sense of wellbeing into the workplace and reduce the commuter footprint.
Our concept was based on the idea of adaptation as the RUHM will adapt into the users environment and specifically tailored for the individual. The concept of adaptability is reflected in the branding of RUHM. The logo also reflects the continuing theme of adaptability and the ease of constructing a RUHM using only isometric squares which is also reflected in the animation.