Patrick McLaughlin About Play

Marks & Spencer (Guernsey 50th Anniversary)

Live Brief. More photos available on flickr.

Guernsey's Marks & Spencer celebrated their 50th Anniversary of which I was lucky enough to help work on the branding for the event.

My specific tasks were to create the Gold bow, '50 Years in Guernsey' - decals for the windows and doors in all stores. I also created a £5 gift voucher which was given to customers throughout the week if they spend £50 and over - the voucher reflects the continueing theme of the Gold Bow and a thank you for their custom. Lastly, a memory board and caption cards where customers could write down their memories of M&S products/events.

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