The associations that we make between things are fundamental to our life experience and our world-view. Associations
can be of different kinds. For example, they can be associations between: an influence, and the thing it influences; between a cause, and an effect; between a representation
of something, and the thing it represents. Links in history, and links that exist today to things that may possibly exist in the future.
The task was to produce a website where the museum would primarily exist, supported by a powerful database. The branding was made to be adaptable to different situations. To make it personal to every single place and person. My association showed the growth of skyscrapers where you start in the year 1870 with the completion of the first skyscraper and then moving up the timeline to show the construction of the Burj Khalifa.